Marketing and Sales

Sportswear giant Nike to retail new ’Pro Hijab’ Spring 2018

| 07 March, 2017
Sportswear giant Nike to retail new ’Pro Hijab’ Spring 2018
Photo: UAE figureskater Zahra Lari wears the new Nike Pro Hijab

Nike will be retailing its new 'Pro Hijab' in Spring 2018, the company announced in a statement today. 

The sportswear giant told Salaam Gateway that after 13 months working on the sports hijab, it has been able to produce a limited number of samples for its athletes and is now moving the product into its traditional production timelines to bring the Nike Pro Hijab to market in January next year.

The announcement comes hot on the heels of the company's "What Will They Say About You" online campaign last month that has attracted attention for showing hijabi and non-hijabi Arab women participating in different sports including running, boxing, football and skate-boarding.

Global Nike spokeswoman Megan Saalfeld said the company is "thrilled" to deliver a product that female athletes in the Middle East have told them they wanted and needed. 

Nike says the Pro Hijab was designed in consultation with hijab-wearing athletes, including Emiratis weightlifter Amna Al Haddad and figureskater Zahra Lari. Everyday athletes across the Middle East also assessed the hijabs, said Nike. 

The final, pull-on design is constructed from durable single-layer Nike Pro power mesh. The back of the hijab is also elongated to ensure it doesn’t come untucked. Fluff threads were used at the neck to eliminate the rubbing and irritation that can occur when an athlete sweats.

The signature Nike swoosh is placed above the left ear. 

Nike Pro Hijab will be available in debut colours black, grey and obsidian, which normally refers to jet black. Nike says it is open to producing hijabs in brighter colours. 

Sportswear hijab brands already in the market include Capsters from the Netherlands, Canada's ResportOn and Queendom, and Veil Hijab from the U.S. but they have not been able to penetrate the mainstream sports apparel sector either in the Middle East or in Muslim-majority countries in other regions.

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