star left lamp main main min right lamp
Production

Antecedents of customers’ intention to support Islamic social enterprises in Indonesia

Sri Rahayu Hijrah Hati | 10 May, 2017 | Academic Research Paper
Print | Download

DOCUMENT INFORMATION

Description This paper focuses on discussing the extrinsic factors such as age, education, gender, marital status and income on customers’ intention to support Islamic social enterprises through charitable activities and donation. It also links the influence of religiosity, socioeconomic status and organizational credibility to the support intention (SI) which is a dependent variable of the study
Executive Summary This papers starts by providing an extensive literature review that also contributed towards the development of the research hypothesis. Such literature review covers the relationships among organizational credibility, religiosity, socioeconomic status and consumer psychology in social entrepreneurship. Additionally, it dedicates a section to explain the methodology implemented, sources of the data samples, statistical analysis and the various marketing elements covered such as advertising, brand, and advertising stimuli. It finally concludes by demonstrating the results of the study, analyzing key data elements and listing the research limitations encountered
Disclaimer This document is collected and licensed for publication by Sri Rahayu Hijrah Hati and every reasonable effort has been made to ensure the timeliness of this content. Nevertheless, for the most recent updates, please contact the provider
Story Time 10 May, 2017