Marketing and Sales

Muslim travel bloggers influencing millennials’ travel choices

| 24 January, 2016 | General
Reem El Shafaki, Senior Associate, DinarStandard
Muslim travel bloggers influencing millennials’ travel choices

Research has shown that 62 percent of travellers base their purchasing decisions on recommendations, with travel bloggers a key influencer group. How can Muslim-friendly travel companies leverage bloggers to reach their target audience?