Islamic Lifestyle 

Halal travel sector becoming increasingly digitised, beach resorts showing ’strong investment case’: study

Salaam Gateway | 11 November, 2018 Download |  Print

The halal, or Muslim-friendly, travel sector is becoming increasingly digitised with ventures into artificial intelligence (AI) and virtual reality (VR), and a key growth opportunity is in beach resorts, said new report the State of the Global Islamic Economy 2018/19.

The study estimated total Muslim expenditure for travel to be $177 billion in 2017 and forecasts it to grow 7.6 percent to oreach $274 billion by 2023. 

The report said the digitisation of Muslim-friendly travel is expanding to sub-sectors that were previously bureaucratic, including haj and umrah. 

The Saudi government is investing in tech and digitisation in a big way in the travel sector. For example, 'smart buses' onboarded with GPS-powered tablets to track their routes and progress took to the roads for the first time during the 2018 haj season. The Saudi Commission for Tourism and National Heritage also last year launched a VR app allowing visitors to travel expos to see inside the Saudi Archaeological Masterpieces museum.

The study identified Muslim-friendly beach resorts as a growth opportunity for the halal sector, following the success of several in Turkey.

For the full analysis the State of the Global Islamic Economy 2018/19 report can be downloaded from here.

Halal travel sector becoming increasingly digitised, beach resorts showing ’strong investment case’: study

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