Islamic Lifestyle 

Indonesia’s Islamic books have potential to be sold in int’l market, says culture director-general

Indonesia’s Islamic books have potential to be sold in int’l market, says culture director-general
Photo: Children read books at Miftahul Huda Islamic elementary school on May 5, 2015 in Serang Village, Purbalingga, Central Java Indonesia. Putu Sayoga/Getty Images

Jakarta, April 4 -- The Director-General of Culture at the Ministry of Education and Culture, Hilmar Farid, stated that Indonesia has the opportunity to market books on Islamic thoughts in the international market through a number of world book exhibitions.

"So far, people have seen Islam as what was portrayed by media, and it is perceived as a representation of Islam, whereas in Indonesia, the application of Islam is through thoughts, practices, and cultures," Farid said here on Wednesday.

He explained that Indonesia has a large number of books on Islam, especially the ones produced from the Islamic boarding schools and published by the State Islamic University (UIN).

"But, unfortunately, most of them have not been heard by the global community," he added.

According to Farid, this issue is the main focus that should be raised at the international book exhibition. "Questions about Islam in global politics will be answered through books," he explained.

"We have a big dream and we hope the book exhibition can become a form of cultural diplomacy," he added.

Farid remarked that Indonesia already has four years of experience in participating in the international book fair.

"I hope we get an idea on the kind of books that people would be interested in and its availability. We need to sit together to discuss it, because the international book fair is a huge market," he explained.

Indonesia will promote 300 titles at the London Book Fair (LBF) 2019, which will be held at the London Olympia exhibition building from April 10 to 12.

Earlier, Deputy Chief of Bekraf (Indonesian Creative Economy Agency), Ricky Joseph Pesik, explained that under LBFs theme "Taking Words Further Content Across Media," Indonesia opens opportunities for creative industry actors, besides book publishing, to promote their works at the exhibition.

In addition to presenting selected books, Indonesia will also show Indonesian films, which are inspired from books under the curation of a writer, director, and film producer, Sekar Ayu Asmara.

Pesik added that after successfully being the Guest of Honor at the Frankfurt Book Fair, Indonesia will be the center of attention at the London Book Fair by being the market focus.

Published by HT Digital Content Services with permission from Antara News.

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