Halal Industry 

Malaysia identifies halal opportunities in 10 new markets along China-driven OBOR - media

| 22 May, 2019

Malaysia will expand its halal services to ten new countries through the China-driven One Belt, One Road initiative, state news agency Bernama reported on Wednesday.

“Along the OBOR route, there are about 10 Muslim-majority countries and we have identified opportunities in these new markets,” Bernama reported Halal Industry Development Corporation (HDC) vice-president Hanisofian Alias as saying.

The countries include central Asian nations Kazkahstan, Uzbekistan, Turkmenistan, and Tajikistan, as well as Egypt, Iran, and Bosnia and Herzegovina.

Bernama reported Alias as saying that Malaysia is expanding into new countries using an “internationalisation approach” based on five main features that include re-branding, human resources development and thought leadership.

The vice-president also said HDC will leverage its services by exporting more food products to China.

Alias was speaking in Seoul at an event organised by the Korea Trade-Investment Promotion Agency.

South Korea is making concerted efforts to cater to the halal market both domestically and for export.

In March, President Moon Jae-in signed four memoranda of understanding during his visit to Malaysia, one of which included cooperation in the halal industry.

The country is setting up a halal laboratory that is expected to be ready this year, Dr. YoungMin Choi, Senior Researcher at the state-funded Korea Food Research Institute told Salaam Gateway in March.

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