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Nestlé to review media agencies in Malaysia, Singapore

| 12 June, 2018
 NST Business
Nestlé to review media agencies in Malaysia, Singapore
<span class="post-date">Photo: The Nestle logo is pictured on the company headquarters building in Vevey, Switzerland February 18, 2016. REUTERS/Pierre Albouy</span>

Food and beverage manufacturer Nestlé (Malaysia) Bhd will be conducting a review of media agencies for its businesses in Malaysia and Singapore.

The media agency review will re-examine ways to manage media requirements such as strategy, planning and buying in line with rapidly-changing digital platforms as well as the evolving media landscape and agencies.

The company said the review exercise will help ensure that Nestlé continues being strongly-positioned in today’s competitive business environment.

In addition, Nestlé has also invited a number of agencies to submit their credentials, including the incumbent agencies.

The successful agency will be announced by the end of the third quarter (Q3) 2018.

Nestlé’s last review for the Malaysia and Singapore business was conducted five years ago, in 2013.

With a presence of over 106 years in the country, Nestlé has nourished generations of Malaysians and Singaporeans with leading household brand names such as MILO, MAGGI and NESCAFE.

Copyright New Straits Times