Halal Industry 

Overview-Halal opportunities in Pakistan’s $100 bln Muslim F&B market

| 24 February, 2016 | General
 Yasir Malik, Senior Analyst, DinarStandard
Overview-Halal opportunities in Pakistan’s $100 bln Muslim F&B market
<span lang="EN-GB">Photo: RAWALPINDI, PAKISTAN - JULY 16, 2011: Unidentified Pakistani man sells meat at Raja Bazaar in Rawalpindi, Pakistan. Raja Bazaar is the main shopping area in Rawalpindi / Patrick Poendl / Shutterstock.com</span>

Pakistan is one of the largest Muslim food and beverage consumption markets, with consumers spending $100 billion in 2014 and an estimated 6 percent per annum growth in the domestic demand for meat. While the market is dominated by established players, there is ample room for new entrants. What are the opportunities for new players to access Pakistan’s halal food market?

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