Crowds of fashion-hungry modest dressers flocked to Istanbul’s Zorlu Centre for the second and final day of Modanisa Istanbul Modest Fashion Week 2019. Eleven labels from around the world showcased on Sunday, 21 April, with collections by Dian Pelangi, Saiqu Majeed, Till We Cover, and Muni Muni among the day’s highlights.
With a hint of urban cool, Dian Pelangi’s latest utilitarian-style collection is inspired by social media influencers. Typography, boldly displayed on hijabs, represents the look and feel of a trending hashtag, hardware is visible, yet subtle and fabric strips dangle playfully. The dark palette of black, kaki and browns make the collection universally flattering. The standout piece drew audible gasps from the audience: a fitted jacket with daringly long sleeves that brush the floor.
New modest fashion house Mizalle provided a fitting finale to Istanbul Modest Fashion Week (IMFW). On home turf, the label added star-power on the runway through top Turkish models ?zge Ulusoy and ?vana Sert for its stunning Ramadan collection filled with shimmering white, flowing fabric with gold accents. There is a bold use of lengths; shorter skirt over trousers, for example, while popular trends also make an appearance: the trench staple, puffer jackets, chunky stripes and the t-shirt dress. Party wear pieces include a pair of copper gold trousers, a pink jumpsuit and high neck dress.
Elegant dressers will love the draped capes of Saiqa Majeed’s SS19 offering. Heavy bead work with jewels and pearls add a touch of decadence for evening attire. Kindly cross-cultural, the bedazzling collection reaches back to Victorian and traditional Pakistani influences for grounded majesty in a style geared towards an international audience. Clever cuts, ruching and discreetly emphasised shoulders make Saiqa Majeed wearably indulgent.
Ultra-contemporary brand Muni Muni introduce subdued use of pleats on monotone chiffon. With repeated use of white and black pieces, there is a strong nod towards sports luxe style. There are throwback elements to the collection with zips and oversized pockets on baggy trousers, complete with backpacks. The collection also boasts a dash of glitz with the use of sequins.
Event sponsor and leading modest fashion e-tailer Modanisa supported the presence of Till We Cover at IMFW. The emerging British label has carved out a name for casually cool clothes with elegant simplicity. Its designer Ruby Aslam places a strong emphasis on comfort without compromising style to demonstrate the true versatility of modest attire. Her latest collection sits on the pale end of the spectrum with key pieces standing out in vibrant orange, butter and mint tones. Other notable items include puffer jackets, which slot well into this season’s ’80s trend.
Zeruj, the Istanbul modest fashion mall dedicated to women, presented garments by five designers selling at the mall. Bright floral prints in greens and yellows will please the hue-hungry fashionista, while the all-white look of some pieces speaks to more demure dressers.
Ready-to-wear bridalwear also made its debut at IMFW courtesy of Jaqar and MWedding. White floor-length dresses veer from the opulent to the angelic. The emphasis is on lace, frills and embroidery, sleeve detailing and decorative precious materials.
Taking place over three days, IMFW featured shows from 21 labels, pop-up booths and talk shows. The event was supported by UPS, MAC Cosmetics, and Hair by Mehmet Tatl?, and media partners Halal Focus and Modest Russia.
Notes to editors
About Modanisa Modest Fashion Week, www.modanisafashionweek.com
This ground-breaking concept is the brainchild of e-tailer Modanisa and consultants Think Fashion. As the world’s largest online portal for modest fashion, Modanisa wanted to create a physical platform for retailers, modest fashion influencers and tastemakers to come together and showcase the latest trends. The inaugural Modest Fashion Week took place in Istanbul in May 2016 to great acclaim. Since then, further editions held in other major centres of modest fashion before returning “home” to Istanbul in 2019.
About IMFW sponsor Modanisa, www.modanisa.com
A pioneering business since its inception, Modanisa.com is at the helm of the burgeoning modest fashion sector. Launched in 2011, Modanisa is Turkey’s first online clothes portal and the world’s original modest fashion brand, helping to garner global interest in the sector with its innovative Modest Fashion Week concept that made its debut in Istanbul in 2016. Each month, Modanisa’s global modest fashion platform receives 16 million visitors and dispatches orders to customers in over 130 countries. The award-winning business currently supports 650 brands and designers, which between them supply 70,000 products ranging from casual wear to evening dresses, sports and swimwear, and fashion accessories.
Please contact IMFW’s PR agency Prickly Pear for more information or photos:
Ipek Ozerim, email@example.com | Ceren Gunel, firstname.lastname@example.org | +44 (0)208 988 7880