Islamic Lifestyle launches as first dynamic booking engine dedicated to halal travel content

Dubai, UAE, 30th April, 2019:, the world’s first dynamic booking engine dedicated to halal travel content, has launched today.

The new Online Travel Agency (OTA), which empowers Muslim travellers to hand-pick and book every aspect of their trip, including flights, hotels, excursions and transfers, is the latest brand from the team behind halal travel specialists Serendipity Tailormade and Luxury Halal Travel.

Rihaala, which means ‘journeys’ in Arabic, targets tech-savvy Muslim Millennials who want the freedom to curate their own journey and to be inspired by a content-rich experience.

The website offers them a choice of more than 1,500 properties in 40-plus destinations worldwide, all selected based on their halal-friendly amenities and services, as well as the chance to explore user-generated content sourced from Instagram, Facebook and Twitter. 

“Rihaala meets the demands and expectations of modern Muslim consumers who not only want to create their own travel packages online, but to be inspired by like-minded travellers through rich visual content on social feeds that paints a true picture of a destination,” said Nabeel Shariff, the founder of, Serendipity Tailormade and Luxury Halal Travel.

“In today’s digital age, consumers’ travel purchasing decisions are often strongly influenced by dynamic videos and photos on social channels in real-time, rather than glossy destination images of the past. Visitors to are guided by the visual experiences of other Muslim travellers posted on its ‘Wall of Inspiration’, providing them with true-to-life content to experience for themselves.”

Rihaala also provides in-depth information on destinations and hotels to help Muslim travellers select products and services that meet their faith-based requirements. Content includes halal dining options, privacy enhancements, alcohol-free environments, prayer facilities, family-friendly experiences, as well as a lifestyle-led blogs spanning multiple genres of interest to Muslim consumers.

Rihaala has been launched in English with an Arabic-language version to follow soon. A travel agent portal will also be available to select partners, enabling them to create halal-friendly travel packages for their clients.

In the United Kingdom where the company is headquartered, Rihaala will be the market’s first one- stop portal for Umrah travel, responding to the growing demand for a ‘Do-it-yourself Umrah’ enabling UK travellers to book their flights, accommodation and visa application online.

“As travel technology has moved on, so have pilgrims, and we’re listening to consumers and how they want to book and experience travel in the future,” Nabeel said.

With the company currently in the process of a Series A round of investment with Dubai-based crowdfunding platform Eureeca, it anticipates becoming the world’s leading halal-friendly travel provider within a very short timeframe.

Nabeel will be introducing to the Middle East market at this week’s Arabian Travel Market (ATM), which takes place at Dubai World Trade Centre from April 28 to May 1. 

He is one of the key speakers taking part in the event’s highly-successful ATM Global Halal Tourism Summit, which takes place today (Tuesday April 30th) at 11am. Now in its third year, the summit will include a session on the digitisation of Muslim travel, with Nabeel taking centre stage to tell the ATM audience more about Rihaala.



For more information Website:

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Serendipity Series A Investment with Eureeca: pages/FrontEnd/pitch/EarlyAccess.aspx?PID=10730 


To arrange an interview with Nabeel, contact: Gemma Greenwood


Content Inc.

P: +44 7597 352385 





Rihaala has worked closely with its partners around the globe to provide a variety of halal-friendly holidays suitable for Muslim travellers. With travel aficionados in mind, the company’s experts have carefully selected some of the most sought-after destinations, hotels, resorts and adventures. Travellers discover culture, cuisine, history and more with every trip they make, while enjoying a relaxing and halal-friendly environment. Rihaala offers a travel experience for everyone, giving customers the chance to create life-long memories with their family and friends.


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